Sack Lunch Productions Inc. (SAKL) is an entertainment company, headquartered in Salt Lake City, Utah, who operates and franchises action oriented events across the U.S. and internationally.
In the last six months ending in June 30, 2016, SAKLReported $10 million in Sales from all of its subsidiaries and corporate and franchised events and is expected to generate a total of $17.2 million in revenues by the end of 2016.
Flagship events by SAKL currently include the “Color Me Rad 5K Run” where participants start the run “as a newborn baby” but cross the finish line like “a silkscreened tie-dyed hippie” as throughout the run the participants are coated with liquids, powders, and gels of a wide variety of colors. All across the U.S. and Canada, there have been over one million runners to date with thousands of spectators watching all the fun. However, for those participants seeking to add a little endurance to their run,SAKL also hosts The Dirty Dash, an obstacle course event where a military boot camp meets every kid’s fantasy of playing in the mud.
For a more family-friendly environment, the company is well-known for hosting a sold-out, slip-and-slide party known as “Slide the City” featuring a 1,000 feet slip-and-slide with over 3,000 attendees each time.The inner child in every adult can also come out by participating in the “Trike Riot, a 5K race where participants ride an oversized three-wheel trike towards the finish line. For a more nighttime based event, the company also hosts “The Lantern Fest” a nighttime party with Chinese lantern lighting and launch for all to enjoy.
Furthermore, SAKL also operates under other companies in the film and entertainment company in addition to having a stake in Green Endeavors, a company owning hair salons built around the internationally known “Aveda” organic health and beauty product line.
Website(s): www.sacklunchproductions.com
Market Outlook:
- The Obstacle Course industry is a $250 million+ market.
- Obstacle course racing is more popular than marathons with events ranging in distance from 3 miles to 26 miles and have been participated by millions in the last six years.
- According to SportsBusiness Journal, approximately 4.5 million Americans participated in 2015.
- Entry fees to participate in these obstacles reach up to $200.
- Industry giant races, Spartan and Tough Mudderare reported to have generated over $35 million and $115 million respectively.
- Aveda, an Estée Lauder Companies Inc. subsidiary, is an organic health and beauty product linewith products ranging from skincare and hair care to cosmetics and perfume whose products are made of 90% essential oils and 89% of certified organic raw herbal ingredients and is one of the leading brands in the organic personal care products.
- There are over 7,000 Aveda exclusive professional hair salons and spas in over 30countries that have made the company to be known as a pioneer in the green cosmetics world.
- 4 Aveda-chained salons across the U.S currently generate over $25 million.
